I. niche 1 /niːʃ, nɪtʃ $ nɪtʃ, niːʃ/ BrE AmE noun
[ Date: 1600-1700 ; Language: French ; Origin: Old French nicher 'to nest' , from Latin nidus 'nest' ]
1 . [countable] if you find your niche, you find a job or activity that is very suitable for you:
Amanda soon found her niche at the club.
He’s managed to create a niche for himself in local politics.
2 . [singular] an opportunity to sell a product or service to a particular group of people who have similar needs, interests etc
niche in
He spotted a niche in the market.
3 . [countable] a hollow place in a wall, often made to hold a ↑ statue
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COLLOCATIONS
■ verbs
▪ have a niche
She feels that she has her own niche in the company.
▪ find a niche
He had a hard time finding his niche academically.
▪ create/carve out a niche (=do something in a particular way that is different to and better than anyone else)
She had carved out a niche for herself as a children's television presenter.
■ adjectives
▪ a particular/special niche
As a player, he's carved out his own special niche on the team.
▪ a little niche informal:
I feel as if I've found my little niche in life.
▪ your own niche
Everyone has their own niche within the sales team.
II. niche 2 BrE AmE adjective [only before noun]
relating to selling goods to a particular small group of people who have similar needs, interests etc:
niche marketing
a niche market
a niche product