PROMOTE

transitive verb (~d; promoting) Etymology: Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from pro- forward + movēre to move Date: 14th century 1. to advance in station, rank, or honor ; raise , to change (a pawn) into a piece in chess by moving to the eighth rank, to advance (a student) from one grade to the next higher grade, 2. to contribute to the growth or prosperity of ; further , to help bring (as an enterprise) into being ; launch , to present (merchandise) for buyer acceptance through advertising, publicity, or discounting, to get possession of by doubtful means or by ingenuity, see: advance promotability noun promotable adjective