/ prəˈməʊt; NAmE -ˈmoʊt/ verb [ vn ]
1.
to help sth to happen or develop
SYN encourage :
policies to promote economic growth
a campaign to promote awareness of environmental issues
2.
promote sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price :
The band has gone on tour to promote their new album.
The area is being promoted as a tourist destination.
3.
promote sb (from sth) (to sth) [ often passive ] to move sb to a higher rank or more senior job :
She worked hard and was soon promoted.
He has been promoted to sergeant.
OPP demote
4.
promote sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group :
They were promoted to the First Division last season.
OPP relegate
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WORD ORIGIN
late Middle English : from Latin promot- moved forward, from the verb promovere , from pro- forward, onward + movere to move.