CATCHWORD


Meaning of CATCHWORD in English

[catch.word] n (ca. 1736) 1 a: a word under the right-hand side of the last line on a book page that repeats the first word on the following page b: guide word

2: a word or expression repeated until it becomes representative of a party, school, or point of view

Merriam-Webster English vocab.      Английский словарь Merriam Webster.