transcription, транскрипция: [ ˈkach-ˌwərd, ˈkech- ]
noun
Date: circa 1736
1.
a. : a word under the right-hand side of the last line on a book page that repeats the first word on the following page
b. : guide word
2. : catchphrase 1
CATCHWORD
Meaning of CATCHWORD in English
Merriam-Webster's Collegiate English vocabulary. Энциклопедический словарь английского языка Merriam Webster. 2003