the number of times an average family or individual has the opportunity to be exposed to an advertising message during a defined period of time. In outdoor, frequency and reach usually refer to the calendar month as the basic reference, since this time period coincides with standard contract and exposure practices.
BILLBOARD; FREQUENCY
Meaning of BILLBOARD; FREQUENCY in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012