total number of impressions delivered by a media schedule, expressed as a percentage of the population. For outdoor, GRPs generally refer to daily circulation generated by the entire showing.
BILLBOARD; GRPS (GROSS RATING POINTS)
Meaning of BILLBOARD; GRPS (GROSS RATING POINTS) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012