DMP, DECISION MAKING PROCESS


Meaning of DMP, DECISION MAKING PROCESS in English

a model for showing the decision making process faced by a customer when purchasing a product = Problem recognition 2. Information search 3. Information analysis. 4. Product choice 5. Action 6. Cognitive dissonnance.

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .