an acronym used to define those individuals that are involved, or could be involved, in a particular purchase decision; it consists of SPADE; suggester, purchaser, advisor, decision maker, end user.
DMU, DECISION MAKING UNIT
Meaning of DMU, DECISION MAKING UNIT in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012