retail pricing strategy in which the product prices are kept consistently low. Creates a no-nonsense image of consistent consumer value, in contrasts with "hot" TPRs (temporary price reductions) and noisier sales gimmicks.
EDLP EVERY-DAY-LOW-PRICE
Meaning of EDLP EVERY-DAY-LOW-PRICE in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012