¦ ̷ ̷ ¦ ̷ ̷ adjective
: being or coming in or at the front: as
a.
(1) : being in a conspicuous or leading position or role
these are very up-front and obvious prejudices — Clive Barnes
I believe I help the city by being up-front and visible — Edward Koch
(2) : open : forthright : frank
wishes Hollywood producers would be a bit more up-front on the subject — People
b. : playing in a front line (as in football, hockey, or soccer)
c. : paid or incurred in advance or at the beginning
up-front interest charges
offered $2 million in up-front cash — Tommy Thompson
d. usually upfront : of, relating to, or constituting advertisement sales or acquisitions done shortly before the beginning of a new television season
the up-front market
up-front sales