MASCULINE APPEAL

1) марк. расчет на мужской вкус (на мужские потребности) (маркетинговый подход) 2) марк. привлекательность для мужчин (свойство товаров для мужчин) See: immediate appeal rational appeal recreational appeal mass appeal snob appeal health appeal game appeal moral appeal advertising appeal price appeal consumer appeal marketing appeal service appeal sales appeal emotional appeal fear appeal female appeal sex appeal