BOUCHER, FRANOIS

born Sept. 29, 1703, Paris, France died May 30, 1770, Paris painter, engraver, and designer whose works are regarded as the perfect expression of French taste in the Rococo period. Trained by his father, a lace designer, Boucher won the Prix de Rome in 1723. He was influenced by the works of Giovanni Battista Tiepolo, Peter Paul Rubens, and his teacher Franois Le Moine (Le Moyne). Boucher's first major commission was for engravings of 125 drawings by Antoine Watteau. After illustrating an edition of Molire's works, he drew cartoons of farmyard scenes and chinoiserie for the Beauvais tapestry factory. Boucher first won fame with his sensuous and light-hearted mythological paintings and pastoral landscapes. He executed important decorative commissions for the queen at Versailles and for his friend and patron, Mme de Pompadour, at Versailles, Marly, and Bellevue. He became a member of the Royal Academy in 1734 and then became the principal producer of designs for the royal porcelain factories, as well as director of the Gobelins tapestry factory. In 1765 he became director of the Royal Academy and held the title of first painter to King Louis XV. During the 1740s and '50s Boucher's elegant and refined but playful style became the hallmark of the court of Louis XV. His work was characterized by the use of delicate colours, gently modeled forms, facile technique, and frivolous subject matter. Boucher is generally acclaimed as one of the great draftsmen of the 18th century, particularly in his handling of the female nude. Although immensely successful, Boucher lost his artistic preeminence toward the end of his life; overproduction, poor translations of his paintings into tapestries, the growing sterility of his own work, and the emergence of Neoclassicism caused him to lose favour, both with the public and with such leading art critics as Denis Diderot.