DAILY MIRROR

morning daily newspaper published in London that emphasizes the sensational and that frequently has the largest circulation in Britain. The Daily Mirror was founded by Alfred Harmsworth, later Viscount Northcliffe, in 1903 as a picture tabloid. It has consistently stressed the sensational, the human-interest, and the personal types of stories. Its independent stance has enabled it to adopt a common man versus bureaucracy approach to many stories. The Daily Mirror is owned by the Mirror Group, Ltd., which also publishes Sporting Life, the Sunday Mirror, and The Sunday People and once held interests in newspapers in such developing countries as Ghana, Nigeria, and Sierra Leonefor which the Daily Mirror provided technical assistance.