HERZLIYYA

city, west central Israel, on the Plain of Sharon and the Mediterranean Sea, at the north of the Tel Aviv-Yafo metropolitan area. Founded in 1924 with the financial backing of American Zionists, it was named for Theodor Herzl, the founder of modern political Zionism. The original settlement, about 2 1/2 mi (4 km) from the sea, was based on agriculture, chiefly citrus; with the growth of Tel Aviv, most of the area has been converted into suburban residences. Herzliyya has also expanded westward to the sea; the coastal section, known as Herzliyya Pituah (Herzliyya Development), is the site of many luxury resort hotels as well as fine new private homes. The city is also the home of Herzliyya Studios, Israel's main film company. Just north of the city are the ruins of the ancient settlement of Apollonia, named for the Greek god Apollo by Hellenistic traders in the 3rd century AD, on the site of the ancient Canaanite settlement of Reshef. It was brought under Jewish rule by the Maccabean king John Hyrcanus (129-104 BC), and was destroyed and rebuilt several times in subsequent centuries. Renamed Arsuf by the Arabs after their conquest of Palestine in the 7th century AD, it was the site of a famous crusader victory in 1191. Inc. 1960. Pop. (1982 est.) 60,700.