MAJORELLE, LOUIS

born 1859, Toul, France died 1926, Nancy French artist, cabinetmaker, furniture designer, and ironworker who was one of the leading exponents of the Art Nouveau style. The son of a cabinetmaker, Majorelle was trained as a painter and went in 1877 to the cole des Beaux-Arts in Paris, where he studied under Jean-Franois Millet. After his father's death in 1879, he returned to Nancy to manage the family workshop. Concentrating on the design of furniture, Majorelle moved from 18th-century reproductions to the developing style of Art Nouveau and began (1890) to produce works conceived in that style. While still adhering to the quality of hand craftsmanship, Majorelle maintained a modern workshop that incorporated both machine- and hand-labour in wood, marquetry, bronze, cabinetry, and sculpture. Thus, he increased production and decreased price, an administrative achievement that accounts for his enormous success. Majorelle's catalogs between 1900 and 1914 show a tremendous output: suites of furniture for individual rooms, furniture using botanical motifs or other stylistic themes, and specific pieces whose prices ranged according to custom-ordered materials. Majorelle's style incorporated a modified flowing line with polished woods, highlighted by Art Nouveau bronze mounts in the 18th-century tradition. After World War I Majorelle continued to produce furniture in a modified, opulent Art Nouveau style, which by then was being replaced by the more severe Art Deco style. After his death Majorelle's studio was managed by his pupil Alfred Lvy.