PALMER, ARNOLD (DANIEL)

born Sept. 10, 1929, Youngstown, Pa., U.S. professional American golfer, the first to win the Masters Tournament (Augusta, Ga.) four times and the first to earn $1,000,000 in tournament prize money. From 1954, when he became a professional, through 1975 he won 61 tournaments sanctioned by the Professional Golfers' Association of America (PGA). As the leading figure in world golf from the late 1950s through the middle 1960s, he attracted a vast following known as Arnie's Army. The son of a greenskeeper, Palmer attended Wake Forest (N.C.) University and served in the U.S. Coast Guard. He turned professional after winning the 1954 U.S. Amateur championship. In addition to his four victories in the Masters Tournament (1958, 1960, 1962, 1964), he won the U.S. Open (1960) and the British Open (196162). He won the PGA Senior Open in 1981. An astute businessman, he served as president of the highly successful Arnold Palmer Enterprises and was national spokesman for such companies as PaineWebber, Lanier Worldwide, Inc., and Pennzoil. He also wrote a number of books, either autobiographical or concerned with the techniques of golf.