ROCKWELL, NORMAN

born Feb. 3, 1894, New York City died Nov. 8, 1978, Stockbridge, Mass., U.S. U.S. illustrator best known for his covers for the journal The Saturday Evening Post. Rockwell, a scholarship winner of the Art Students League, received his first free-lance assignment from Cond Nast at 17 years of age and thereafter provided illustrations for various magazines. In 1916 he sold his first cover to The Saturday Evening Post, for which in the next 47 years he illustrated a total of 317 magazine covers. From 1926 to 1976 Rockwell also illustrated the official Boy Scout Calendar. During World War II, posters of his paintings portraying the Four Freedoms were reproduced and distributed by the Office of War Information. Rockwell was a careful craftsman with an ability to represent detail realistically. The subjects of most of his illustrations are taken from everyday family and small-town life and are often treated with a touch of humour. Though loved by the public, Rockwell's work was dismissed by most critics as lacking artistic merit and authentic social observation. In 1977 he was awarded the Presidential Medal of Freedomthe nation's highest peacetime awardby Pres. Gerald R. Ford.