SWANSON, GLORIA

born March 17, 1899, Chicago, Ill., U.S. died April 4, 1983, New York, N.Y. original name Gloria May Josephine Svensson American motion-picture, stage, and television actress known primarily as a glamorous Hollywood star during the 1920s and as the fading movie queen Norma Desmond in the 1950 film Sunset Boulevard. Swanson was the only child of a civilian official of the U.S. Army transport service, whose work during Swanson's childhood took the family to Florida, Texas, and Puerto Rico. While touring the Essanay film studio during a visit to an aunt in Chicago when she was 14 years old, she asked if she could appear in a crowd scene. She enjoyed the work, stayed on as an extra, and was soon playing bit roles in two-reel comedies. Her parents separated in 1916, and she and her mother moved to Hollywood, where Swanson got a job at the Mack Sennett studio. After establishing herself as both a bathing beauty and a comedienne, Swanson was hired by Cecil B. DeMille and achieved stardom in a series of feature films that included Don't Change Your Husband (1919), Male and Female (1919), Zaza (1923), Bluebeard's Eighth Wife (1923), and Madame Sans-Gne (1925). She then formed her own production company, making such pictures as Sadie Thompson (1928), Queen Kelly (1929, unfinished), and her first talkie, The Trespasser (1929). After several lighter vehicles, she tired of the poor scripts available, stopped making films, and started several business ventures outside the motion-picture industry. In 1950 Swanson made a historic comeback in the highly acclaimed Sunset Boulevard. Although she appeared in a few later films, she devoted most of the remainder of her career to television and the theatre. Her autobiography, Swanson on Swanson, was published in 1980.