( born Alfred Charles William Harmsworth 1865–1922)
a British newspaper publisher, born in Ireland. He started the Daily Mail in 1896 and the Daily Mirror in 1903, introducing a style of journalism that was then new to Britain. Articles were short and lively, with some written specially for women, and more headlines were used. Northcliffe was also the owner of The Times from 1908 to 1922. He helped the British government with their propaganda (= information published to influence public opinion) during World War I , and in 1917 was made a viscount . He was a very strong character who liked power. His younger brother Harold (later Lord Rothermere ) was his partner in his early career.
See also Rothermere .