CONCEPTION

(IDEA) [noun] - an idea (about something), or a basic understanding (of a situation or a principle)People from different cultures have different conceptions of the world. [C]She has a conception of people as being basically good. [C]Who was responsible for the conception (= the act of forming) of this plan? [U] I thought the book's writing was dreadful, and its conception (= the ideas on which it was based) even worse. [U]He has absolutely no conception (= understanding) of how a successful business should run. [U]See also conceive (INVENT).