REBRANDING


Meaning of REBRANDING in English

transcription, транскрипция: [ ri:brændɪŋ ]

Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful. ( BUSINESS )

The £85m programme will involve an extensive rebranding of the airline.

N-UNCOUNT

Collins COBUILD Advanced Learner's English Dictionary.      Английский словарь Коллинз COBUILD для изучающих язык на продвинутом уровне.