(~s)
1.
The ~ in a decision or situation is the most important factor that you have to consider.
The ~ is that it’s not profitable...
N-COUNT: usu sing, usu the N
2.
The ~ in a business deal is the least a person is willing to accept.
She says ?95,000 is her ~.
N-COUNT: usu sing, usu poss N
3.
The ~ is the total amount of money that a company has made or lost over a particular period of time. (BUSINESS)
...to force chief executives to look beyond the next quarter’s ~.
N-COUNT: oft poss N