(~s)
1.
Demographic means relating to or concerning demography.
ADJ: ADJ n
2.
The ~s of a place or society are the statistics relating to the people who live there.
...the changing ~s of the United States.
N-PLURAL: oft N of n
3.
In business, a ~ is a group of people in a society, especially people in a particular age group. (BUSINESS)
Most of our listeners are in the 25-39 ~.
N-SING