I. ˌde-mə-ˈgra-fik, ˌdē-mə- adjective
also de·mo·graph·i·cal -fi-kəl
Date: 1882
1. : of or relating to demography or demographics
2. : relating to the dynamic balance of a population especially with regard to density and capacity for expansion or decline
• de·mo·graph·i·cal·ly -fi-k(ə-)lē adverb
II. noun
Date: circa 1966
1. plural : the statistical characteristics of human populations (as age or income) used especially to identify markets
2. : a market or segment of the population identified by demographics