GIMMICKY


Meaning of GIMMICKY in English

If you describe something as ~, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. (INFORMAL)

The campaign was ~, but it had a serious side to it.

ADJ disapproval

Collins COBUILD.      Толковый словарь английского языка для изучающих язык Коллинз COBUILD (международная база данных языков Бирмингемского университета) .