GIMMICK


Meaning of GIMMICK in English

gim ‧ mick /ˈɡɪmɪk/ BrE AmE noun [countable] informal

a trick or something unusual that you do to make people notice someone or something – used to show disapproval ⇨ stunt :

advertising gimmicks

—gimmicky adjective

—gimmickry noun [uncountable]

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.