gim ‧ mick /ˈɡɪmɪk/ BrE AmE noun [countable] informal
a trick or something unusual that you do to make people notice someone or something – used to show disapproval ⇨ stunt :
advertising gimmicks
—gimmicky adjective
—gimmickry noun [uncountable]
gim ‧ mick /ˈɡɪmɪk/ BrE AmE noun [countable] informal
a trick or something unusual that you do to make people notice someone or something – used to show disapproval ⇨ stunt :
advertising gimmicks
—gimmicky adjective
—gimmickry noun [uncountable]
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012