noun
EXAMPLES FROM CORPUS
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A great gimmick and I wish I'd thought of it.
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As courses proliferate, they promote themselves with ever more exotic gimmicks.
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Nope, Patricia Marvel says, in this town, you really have to have a gimmick .
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The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.
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The consequence is that the parties are driven to search for gimmicks.
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The current program began in 1989 as a promotional gimmick expected to last six months.
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This movie has only one gimmick though, and after a while it begins to wear thin.
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Threats to expropriate, always a gimmick to increase popularity, never materialised.