I. ˈgi-mik noun
Etymology: origin unknown
Date: 1922
1.
a. : a mechanical device for secretly and dishonestly controlling gambling apparatus
b. : an ingenious or novel mechanical device : gadget
2.
a. : an important feature that is not immediately apparent : catch
b. : an ingenious and usually new scheme or angle
c. : a trick or device used to attract business or attention
a marketing gimmick
• gim·micky -mi-kē adjective
II. transitive verb
Date: 1922
1. : to alter or influence by means of a gimmick
2. : to provide with a gimmick — often used with up