GIMMICK


Meaning of GIMMICK in English

■ noun a trick or device intended to attract attention or publicity rather than fulfil a useful purpose.

Derivatives

~ry noun

~y adjective

Origin

1920s (in sense 'piece of magicians' apparatus'): perh. an approximate anagram of magic .

Concise Oxford English vocab.      Сжатый оксфордский словарь английского языка.