GIMMICK


Meaning of GIMMICK in English

n.

Pronunciation: ' gi-mik

Function: noun

Etymology: origin unknown

Date: 1922

1 a : a mechanical device for secretly and dishonestly controlling gambling apparatus b : an ingenious or novel mechanical device : GADGET

2 a : an important feature that is not immediately apparent : CATCH b : an ingenious and usually new scheme or angle c : a trick or device used to attract business or attention <a marketing gimmick >

– gim · micky \ -mi-k ē \ adjective

Merriam Webster Collegiate English Dictionary.      Merriam Webster - Энциклопедический словарь английского языка.