n.
Pronunciation: ' gi-mik
Function: noun
Etymology: origin unknown
Date: 1922
1 a : a mechanical device for secretly and dishonestly controlling gambling apparatus b : an ingenious or novel mechanical device : GADGET
2 a : an important feature that is not immediately apparent : CATCH b : an ingenious and usually new scheme or angle c : a trick or device used to attract business or attention <a marketing gimmick >
– gim · micky \ -mi-k ē \ adjective