GIMMICK

I. noun Etymology: origin unknown Date: 1922 1. a mechanical device for secretly and dishonestly controlling gambling apparatus, an ingenious or novel mechanical device ; gadget , 2. an important feature that is not immediately apparent ; catch , an ingenious and usually new scheme or angle, a trick or device used to attract business or attention , ~y adjective II. transitive verb Date: 1922 to alter or influence by means of a ~, to provide with a ~