GIMMICK


Meaning of GIMMICK in English

(~s)

A ~ is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.

It is just a public relations ~...

The exhibition is informative, up to date, and mercifully free of ~s.

N-COUNT disapproval

Collins COBUILD.      Толковый словарь английского языка для изучающих язык Коллинз COBUILD (международная база данных языков Бирмингемского университета) .