[gim.mick] n [origin unknown] (ca. 1926) 1 a: a mechanical device for secretly and dishonestly controlling gambling apparatus b: an ingenious or novel mechanical device: gadget
2. a: an important feature that is not immediately apparent: catch "what's the ~ ... what's in it for you --Maxwell Griffith" b: an ingenious and usu. new scheme or angle -- gim.micky adj
[2]gimmick vt (1928) 1: to alter or influence by means of a gimmick
2: to provide with a gimmick--often used with up