CONSUMER

n. 1 a person who consumes, esp. one who uses a product. 2 a purchaser of goods or services. consumer durable a household product with a relatively long useful life (e.g. a radio or washing-machine). consumer goods goods put to use by consumers, not used in producing other goods (opp. capital goods (see capital(1))). consumer research investigation of purchasers' needs and opinions. consumer society a society in which the marketing of goods and services is an important social and economic activity.