1. the final user of a product or service; can be different from the customer.
2. the eventual user of a product; not necessarily the customer (see customer).
1. the final user of a product or service; can be different from the customer.
2. the eventual user of a product; not necessarily the customer (see customer).
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012