n. 25B6; verb
demand is likely to increase : GROW, get bigger, get larger, enlarge, expand, swell; rise, climb, escalate, soar, surge, rocket, shoot up, spiral; intensify, strengthen, extend, heighten, stretch, spread, widen; multiply, snowball, mushroom, proliferate, balloon, build up, mount up, pile up, accrue, accumulate; poetic/literary wax.
higher expectations will increase user demand : ADD TO, make larger, make bigger, augment, supplement, top up, build up, extend, raise, swell, inflate; magnify, intensify, strengthen, heighten, amplify; informal up, jack up, hike up, bump up, crank up.
decrease, reduce.
25B6; noun the increase in size 007C; an increase in demand : GROWTH, rise, enlargement, expansion, extension, multiplication, elevation, inflation; increment, addition, augmentation; magnification, intensification, amplification, step up, climb, escalation, surge, upsurge, upswing, spiral, spurt; informal hike.