the idea that there is no reason why customers should buy one organization's offerings unless they are in some way better at serving the customers' wants and needs than those offered by competing organizations
MARKETING CONCEPT
Meaning of MARKETING CONCEPT in English
Sean Woo's Finance, GIS and real estate English glossary. Английский глоссарий по ГИС(Географическая информационная система) и недвижимости Sean Woo's Finance. 2012