Meaning of NORMATIVE in English
uses of GIS that focus on design is called normative , or practical uses, that is, just for application, not for research
In these applications, some problems must be solved as quickly as possible for some certain objectives such as saving money.
eg: finding new locations for retailers is a normative application of GIS
Sean Woo's Finance, GIS and real estate English glossary. Английский глоссарий по ГИС(Географическая информационная система) и недвижимости Sean Woo's Finance. 2012