brand ‧ ing /ˈbrændɪŋ/ BrE AmE noun [uncountable]
a practice that involves a company giving a group of their products the same brand name, helping this name to become well-known
brand ‧ ing /ˈbrændɪŋ/ BrE AmE noun [uncountable]
a practice that involves a company giving a group of their products the same brand name, helping this name to become well-known
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012