cap ‧ i ‧ tal ‧ ize BrE AmE ( also capitalise British English ) /ˈkæpətl-aɪz, ˈkæpɪtl-aɪz/ verb [transitive]
1 . to write a letter of the alphabet using a ↑ capital letter
2 . to supply a business with money so that it can operate
3 . technical to calculate the value of a business based on the value of its ↑ share s or on the amount of money it makes
—capitalization /ˌkæpɪtl-aɪˈzeɪʃ ə n $ -tl-ə-/ noun [uncountable]
capitalize on something phrasal verb
to use a situation or something good that you have, in order to get an advantage for yourself:
Ecuador has capitalized on its natural beauty to attract tourism.