I. com ‧ mer ‧ cial 1 S3 W2 /kəˈmɜːʃ ə l $ -ɜːr-/ BrE AmE adjective
1 . related to business and the buying and selling of goods and services:
Our top priorities must be profit and commercial growth.
2 . related to the ability of a product or business to make a profit:
Gibbons failed to see the commercial value of his discovery.
commercial success/failure
The film was a huge commercial success.
3 . [only before noun] a commercial product is one that is produced and sold in large quantities
4 . more concerned with money than with quality:
Their music has become very commercial.
5 . commercial radio/TV/channel etc radio or television broadcasts that are produced by companies that earn money through advertising
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COLLOCATIONS
■ nouns
▪ a commercial bank (=one that accepts people’s money, provides loans etc)
Several large commercial banks cut their lending rates.
▪ a commercial company/organization
Many commercial companies are having financial difficulties.
▪ commercial property (=property for businesses and industry)
He decided to invest in commercial property.
▪ commercial interests (=things that bring business advantages)
The President’s reform programme threatened US commercial interests.
▪ the commercial sector (=the business part of the economy)
The commercial sector sponsors sport.
▪ the commercial market (=the market for goods)
A product like this should do well in the commercial market.
▪ commercial development (=the building of houses, hotels, restaurants etc)
The increased number of tourists has resulted in further commercial development.
▪ commercial use
The trees were planted for commercial use.
▪ commercial exploitation (=using something, especially natural resources, to make money)
the commercial exploitation of mineral resources
▪ commercial activity
Commercial activity in our society is highly competitive.
▪ commercial considerations/reasons/purposes
Commercial considerations must come second to conservation of the environment.
▪ a commercial transaction (=a business deal)
The deal was a straightforward commercial transaction.
II. commercial 2 BrE AmE noun
1 . [countable] an advertisement on television or radio:
a soap powder commercial
2 . commercial break the time when advertisements are broadcast during a television or radio programme
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THESAURUS
▪ advertisement :
an advertisement for shampoo
|
They placed an advertisement in the newspaper.
▪ ad informal an advertisement:
She’s been in several TV ads.
▪ advert British English an advertisement:
a job advert
|
He took out a front-page advert for his shop.
▪ commercial an advertisement on television or radio:
television commercials
|
He was in some commercials for beer.
▪ trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soon:
A second trailer for Richard Friedman’s film has just been added to the website.
▪ promotion a series of advertisements for a company’s products:
The company has spent more than $300 million on promotions for the brand.
▪ poster an advertisement on a wall:
They selected a famous artist to do the poster for the upcoming performance.
▪ billboard ( also hoarding British English ) a large sign next to a road, with an advertisement on it:
billboard advertisements
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A huge hoarding shows two contrasting images.
▪ flyer a piece of paper with an advertisement on it, often given to you in the street:
Someone was handing out flyers for a new nightclub.
▪ banner ad an advertisement across the top of a page on the Internet:
Banner ads are becoming more sophisticated.
▪ junk mail unwanted advertisements that you get in the post:
I never read junk mail.
▪ spam unwanted emails advertising things:
I’m trying to delete all the spam.
▪ classified ad ( also want ad American English , small ad British English ) a short advertisement that you put in a newspaper if you want to buy or sell something:
The bike was advertised for sale in the small ads section.