I. down ‧ scale 1 /ˈdaʊnskeɪl/ BrE AmE adjective American English
downscale goods or services are cheap and not of very good quality
II. down ‧ scale 2 /ˌdaʊnˈskeɪl $ ˈdaʊnskeɪl/ BrE AmE verb [intransitive and transitive] American English
to sell or buy cheaper goods of lower quality