GUERRILLA MARKETING


Meaning of GUERRILLA MARKETING in English

guerˈrilla ˌmarketing BrE AmE noun [uncountable]

↑ marketing (=the activity of deciding how to advertise a product, what price to charge for it etc) that uses new, clever, and unusual methods to sell a product, rather than spending a lot of money to sell it

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.