non ‧ start ‧ er /ˌnɒnˈstɑːtə $ ˌnɑːnˈstɑːrtər/ BrE AmE noun [countable usually singular]
informal an idea, a plan, or a person that has no chance of success:
In its present form the scheme is a non-starter.
non ‧ start ‧ er /ˌnɒnˈstɑːtə $ ˌnɑːnˈstɑːrtər/ BrE AmE noun [countable usually singular]
informal an idea, a plan, or a person that has no chance of success:
In its present form the scheme is a non-starter.
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012