BLAZON

I. noun Etymology: Middle English blason, from Anglo-French Date: 14th century 1. armorial bearings ; coat of arms , the proper description or representation of heraldic or armorial bearings, ostentatious display, II. transitive verb (~ed; ~ing) Date: 1534 to publish widely ; proclaim , 2. to describe (heraldic or armorial bearings) in technical terms, to represent (armorial bearings) in drawing or engraving, 3. display , deck , adorn , ~er noun ~ing noun