noun see: ban Date: circa 1681 the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant, euphemist noun euphemistic adjective euphemistically adverb
EUPHEMISM
Meaning of EUPHEMISM in English
Merriam Webster. Explanatory English dictionary Merriam Webster. Толковый словарь английского языка Мерриам-Уэбстер. 2012