transcription, транскрипция: [ ˈyü-fə-ˌmi-zəm ]
noun
Etymology: Greek euphēmismos, from euphēmos auspicious, sounding good, from eu- + phēmē speech, from phanai to speak — more at ban
Date: circa 1681
: the substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant ; also : the expression so substituted
• eu·phe·mist -mist noun
• eu·phe·mis·tic ˌyü-fə-ˈmis-tik adjective
• eu·phe·mis·ti·cal·ly -ti-k(ə-)lē adverb