noun Date: circa 1816 a single piece of type or a single plate faced with a term (as the name of a newspaper or a trademark), an identifying symbol (as for use in advertising)
LOGOTYPE
Meaning of LOGOTYPE in English
Merriam Webster. Explanatory English dictionary Merriam Webster. Толковый словарь английского языка Мерриам-Уэбстер. 2012