I. ˈlȯgəˌtīp also ˈläg- noun
Etymology: log- + type
1. : a genotype designated subsequent to the publication of a generic name
2.
a. : a single piece of type faced with two or more separate letters or figures (as in, on, re, the, and, 1963 ) — compare ligature
b. : a single piece of type or a single plate faced with a term (as the name of a newspaper, an advertiser's trademark, a company name and address)
II. noun
: an identifying symbol (as for use in advertising)